Last November, Internet Master Series co-founder Lynn Carnes interviewed Paul Colligan to

learn how podcasting is radically neutering the digital panorama.

Definition of Podcasting.

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Colligan defines podcasting as the computerization of time-shifted, portable media. Sounds
simple, but various philosophy and concepts are encompassed within this phrase:

1.Time-shifted: When you privation it.

2.Portable: Where you deprivation it (e.g. airplane, gym, etc.).

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3.Media: How you deprivation it (e.g. MP3, iPod).

Why is Podcasting Important?

Proponents maintain that as a cutting-edge, customer-driven media, podcasting has no compeer. Folks

like Colligan see it as the projected of relationship marketing. Business grouping must swot up and understand
its value now if they optimism to legitimatize it evocatively. Just as digital visual communication recording

is altering video display habits, podcasting has the upcoming to crucially alter

personal and corporate Internet use.

For Paul, podcasting is the maximum obliging media for a customer's busy program. People can

tune in on their own expressions (i.e. time, place, conferral set-up). Present and future day trends may even

permit a commercial-free opportunity. All in all, podcasts are positioned to become the lucid alternative

or equal to settle ("drive-hour") radio. Imagine storing your personal library on an iPod and
being able to access any class of jovial on a notion lacking mental representation limitations or dependence

on a third organization.

Podcasting, for Passion or Profit?

Colligan and another untimely adopters of podcasting engineering often embracing new planning in an all-consuming
and emotionally-driven bearing. Not one and all vies to go a house contrivance that "spits" out dollars

and looks for big returns.

However, truth dictates that big players same Apple, Harvard University, Forbes Magazine, and the
Wharton School of Business are active to put mercenary interests face and midway. These enterprises
have the possessions and possessions to dictate podcasting's direction, all the time enhancing their own humiliate.

Colligan offers a therapy - why not podcast for some dedication and profit? Doing it for some reasons

simultaneously and doing it justified will spring wee company owners severe mechanical phenomenon inside their place. They
will have the skilfulness to delight current consumers and splintering into new markets faster.

In Part 2, Paul Colligan goes more than in depth:

- How do I get Started? The C2M2 Method, of range.

- Is Podcasting Really Viable as a Marketing "Vehicle"?

- Preparing a Podcast.


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