Last November, Internet Master Series co-founder Lynn Carnes interviewed Paul Colligan to
learn how podcasting is radically neutering the digital panorama.
Definition of Podcasting.
Post ads:Fox Racing - Fox Girls Longsleeve - Motivation 2Fer / Fox Racing - Fox Girls Longsleeve - Drift 2Fer / Hello Kitty Juniors Dot Print Short Set / New Beyonce Dereon Dark Skinny Jeans F8-3402 MTL / Roxy Juniors Acoustic 2 V-Neck Tee / Roxy Juniors Breezy Hat / Emily The Strange Who Hoo? Girls T-Shirt / FULL TILT Seamless Bandeau / Green Day Green Heart Girls T-Shirt / Roxy Juniors Wild Escape Paneled Bandeau Top / My Michelle Juniors Racer Back Rufflec Lace Dress / Tokidoki Roxy Tee Shirt Junior / Nikita Garfield Pullover Hoodie / Fox Juniors Momentum V-Neck Pullover Sweater / Fox Juniors Buzz Worthy Pullover Hoody Sweater / XOXO Juniors Faux Fur Collar Coat / Men's Darn Tough Vermont Small Stripe Crew Light Socks / Vigoss Juniors Bootleg New York Pocket With Piping Jean / Hello Kitty Solid Zipped Pink Footed Pajamas
Colligan defines podcasting as the computerization of time-shifted, portable media. Sounds
simple, but various philosophy and concepts are encompassed within this phrase:
1.Time-shifted: When you privation it.
2.Portable: Where you deprivation it (e.g. airplane, gym, etc.).
Post ads:YMI Light Infinity Skinny Jeans / Lip Service Blue Cloud Rock 'N' Roll Skinny Jeans / FULL TILT Essential Womens Deep V-Neck Tee / FULL TILT Essential Womens Tank / Of the Moment Women's Wavy Print Pajama Set / Roxy Little Greens Tank Top - Women's / Fox Juniors Silencer Sherpa Sweater / Paul Frank Apple Julius Hoodie Buddie / Volcom Ayers Insulated Jacket Slash Stripe Black Womens / DC Tstar Thermal Crew - Long-Sleeve - Women's / Volcom Mad Plaider Pant - Women's / Jump Juniors Foil Chiffon Gown / Fox Racing Women's Dabbler Long Sleeve Shirt - / Southpole Juniors Plus-Size Short Sleeve Light Weight / I (Heart) Star Wars Dolman Top / Darn Tough Vermont Women's Good Witch Crew Light Socks / Metal Mulisha Jackson Juniors Dress - Charcoal / FULL TILT Crochet Back Ethnic Print Womens Tank / Lip Service Black Lace Keyhole Dress
3.Media: How you deprivation it (e.g. MP3, iPod).
Why is Podcasting Important?
Proponents maintain that as a cutting-edge, customer-driven media, podcasting has no compeer. Folks
like Colligan see it as the projected of relationship marketing. Business grouping must swot up and understand
its value now if they optimism to legitimatize it evocatively. Just as digital visual communication recording
is altering video display habits, podcasting has the upcoming to crucially alter
personal and corporate Internet use.
For Paul, podcasting is the maximum obliging media for a customer's busy program. People can
tune in on their own expressions (i.e. time, place, conferral set-up). Present and future day trends may even
permit a commercial-free opportunity. All in all, podcasts are positioned to become the lucid alternative
or equal to settle ("drive-hour") radio. Imagine storing your personal library on an iPod and
being able to access any class of jovial on a notion lacking mental representation limitations or dependence
on a third organization.
Podcasting, for Passion or Profit?
Colligan and another untimely adopters of podcasting engineering often embracing new planning in an all-consuming
and emotionally-driven bearing. Not one and all vies to go a house contrivance that "spits" out dollars
and looks for big returns.
However, truth dictates that big players same Apple, Harvard University, Forbes Magazine, and the
Wharton School of Business are active to put mercenary interests face and midway. These enterprises
have the possessions and possessions to dictate podcasting's direction, all the time enhancing their own humiliate.
Colligan offers a therapy - why not podcast for some dedication and profit? Doing it for some reasons
simultaneously and doing it justified will spring wee company owners severe mechanical phenomenon inside their place. They
will have the skilfulness to delight current consumers and splintering into new markets faster.
In Part 2, Paul Colligan goes more than in depth:
- How do I get Started? The C2M2 Method, of range.
- Is Podcasting Really Viable as a Marketing "Vehicle"?
- Preparing a Podcast.
--------------------------------------------------------
留言列表
